Store We Adore: Jaimie Geller Jewelry



15310 Antioch St., Pacific Palisades, Calif. Chunky bling shares space with delicate sun- and moon-inspired pieces at this refined yet friendly shop that fits right into its beachy neighborhood Nestled across from a bustling restaurant on an unassuming street in Los Angeles’ tony Pacific Palisades neighborhood, Jaimie Geller Jewelry is like the jewelry store version of Cheers: Everybody knows your name. ­“Pacific Palisades has a very small-town feel, and everybody knows each other here,” says Jaimie Geller, who owns the boutique with her husband, Michael (pictured above). “We needed our store to be a reflection of that.” This means that new customers receive thank-you notes, jewelry repair updates arrive via text, and regulars often get a personalized gift for Mother’s Day or birthdays. The store also keeps track of clients’ past purchases to get a sense of individual t
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