Store We Adore: Etc.

2726 Cahaba Road, Birmingham, Ala.Tucked into an original historic 1920s storefront in Birmingham’s Mountain Brook Village, Etc. is a breath of fresh air, from its mod-meets-industrial interior to its mix of designer and costume pieces. Etc. is one of those spots where time stands still: The combination of fluid displays and warm salespeople makes it nearly impossible to not while away an entire afternoon.SPIRIT AND SMARTSAfter college and a stint in Los Angeles, owner Meg Margjeka landed back here, where the original owner of Etc. offered her a job. “She opened the store nearly 40 years ago,” says Margjeka, “and was a pioneer for the well-edited boutique.” The move wasn’t far removed from her youthful passion (she juggled specialty retail gigs during high school). “It’s always been fun for me to help people pull together looks and try new things. I love building confiden

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