Protect and grow your greatest asset: your individualityNews flash: Retail is changing. It has probably made more transitions and faced more threats in the past three years than in the past thousand years.Technology and the Internet are offering more choice to consumers at more affordable prices. Manufacturers are asking why they should deal with retailers when they can deal directly with the public online. Brands are starting to dominate the retail space, often with their own competing outlets.Retailers who see themselves as middlemen, simply passing on goods from manufacturers to customers and expecting to receive a premium for the privilege, won’t be happy with the prognosis (think dinosaurs).But it’s not all doom and gloom. Smart retailers understand where they fit into the equation and are adapting their business models. They realize it’s no longer about the commodity but the