Spread the Word About Your Web Site

We all know the phrase from Field of Dreams: “If you build it, they will come.” Unfortunately, this does not apply to the Internet. You can have a state-of-the-art Web site that offers amazing jewelry, but customers won't know it exists if you don't tell them. As with a traditional brick-and-mortar business, advertising is essential. And so is knowing your target audience. Are you establishing an online presence for existing customers? Are you trying to reach people in your local area, throughout the United States, or all over the planet? Advertising can be intimidating, but it works—as long as you're proactive and methodical in determining its success. If you spent X, how many leads did that generate? What are your revenues and how many sales will it take to pay for your ads? Proper tracking of your site is essential to determine the precise value of a visitor in terms of doll

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