Spiff the Store Without Breaking the Bank

JCK talked with Jack Tiemann, AIA, an architect based in Jersey City, N.J., about sprucing up a store without ratcheting up costs. Tiemann has designed both residential and commercial buildings and also worked in the store planning department of Tiffany & Co. for two years. Lighting. OK, this one can be expensive. But Tiemann says too many jewelers have ambient lighting only and should layer different kinds of lighting. “You want your store to feel like a residential environment, not a commercial environment,” he says. “You don't want to see the light source, and you don't want to see ambient light. You just want to walk in and see the jewelry sparkle.” To achieve this, use a combination of ambient lighting layered with low-voltage halogen lights in the ceiling and in-case lighting. Installing recessed halogen lights doesn't require ripping out the ceiling. “You literally
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