Speidel Marks 100th Anniversary

Speidel Inc., the world's leading distributor of watchbands, is marking its centennial as a U.S. company this year by expanding its international presence and trade advertising, adding a new product category, upgrading its Web site, and creating its own museum celebrating 100 years of innovation. The company's history is one of fascinating and varied achievements. Begun by sons of pioneering gold-chain manufacturer Fredrich Speidel of Germany, the company has long been a leader in watchbands and is probably best known for its unique "Twist-O-Flex" band. "Even today, no other branded watchband company attaches more watches to your wrist than Speidel," notes president and chief executive officer Jeffrey R. Massotti. However, Speidel has been more than a leader in watchbands. Over the years, it has been a pioneering TV advertiser, sold a successful men's fragrance, and even produced cat

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