South American Hustle: Inside Peru’s Ambitious Jewelry Export Program

Peru has more than 1,000 years of jewelry-making experience. A new program is designed to ensure U.S. consumers know that.When talking about jewelry and Peru, the conversation inevitably turns to the Incas. The Incas ruled Peru in the 1500s; they and their predecessors were known for their skill with metallurgy and ceramics. Even today, a large share of the Peruvian jewelry sold to the domestic market, and tourists in particular, invokes classic Incan iconography such as the sun and dragons.  In the centuries since the Incas fell, the people of Peru have never stopped making jewelry, even if the outside world didn’t always know it. While Peru was known in decades past for its intricate weaving and filigree work, today it has been largely overshadowed in the industry by its eastern neighbor Brazil, admits Melissa Vallebuona, sector specialist for PromPerú, the government age

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