Something Old, Something New: The Legacy of Oklahoma’s BC Clark Jewelers

The state’s oldest jewelry store is on a mission to stay relevant and traditionalThe distinction of being Oklahoma’s oldest business of any kind operating under the same name and continuous family ownership is a legacy the Clarks take very seriously. B.C. Clark opened his first shop in the corner of a five-and-dime in 1892—and the shop grew under the leadership of his son, B.C. Clark Jr., grandson Jim, and great-grandsons  Coleman and Mitchell. Today, this solid foundation of old-school ideals still serves them well: Service, quality, and simply “doing the right thing” marries perfectly with a knack for innovative marketing.120 Years and CountingJim: Statistics show that for a business to reach the second generation, it has a 33 in 100 chance; to reach the third generation, it has a 12 in 100 chance. To reach the fourth, it has a 3 in 100 chance!Mitchell: Our business was

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