Some Rules Make Sense, Others May Change

No, you haven't developed a sudden brain stem malfunction. The headline is upside down (and I promise you -- just this once!). It's my way of telling you that, as the new editor in chief of JCK, I want to reexamine all the rules. My children love a book called The Stinky Cheeseman and Other Fairly Ridiculous Stories, in which the authors put The End at the beginning, the Contents page at the back, and otherwise wreak havoc with all the rules of book publishing. It's a fantastic book for teaching children why some rules do make sense. The bulk of the book, however, features rewritten versions of the traditional fairy tales to teach children that some rules, in fact, may be silly and/or just no longer necessary. I'd like to look at the jewelry industry in the same way. Of course, we won't rewrite the history of the jewelry and watch industries (although that actually might be fun... "W

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