Social (Media) Assessment

It’s time to evaluate your digital media marketing effortsAs we say goodbye to 2012, it’s essential to take a step back in order to examine the effectiveness of your digital marketing. The past year was the first that many in the jewelry industry were truly on board and focused on making social media matter. Now, with a year’s worth of data, let’s assess a few key areas.What Are You Good At?This may seem like an odd place to start, but before you look at numbers, take a few minutes to consider what you think is working. What type of content comes naturally to you and your team? Knowing what you excel at creating will help you make the best use of your time.What Do Your Clients Like?Keep an eye out for things that strike a chord with customers—even if they don’t correlate to traffic or sales. Numbers will tell a story and can help you improve, but that’s not all that matters

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