Social Media 911: Cautionary Tales for Jewelers



What happens when a powerful online tool blows up in a brand’s face?Before social media, our mistakes were contained. A disappointed customer might tell a few friends about his experience, but for the most part, it was as challenging to cultivate a negative reputation as it was to build a positive one. Thanks to social media, our customers are able to share their individual experiences—both good and very, very bad—on a large and powerful platform.All it takes is one angry consumer or one misguided employee to put your business in the hot seat. We were only days into 2012 when Papa John
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