Social Climbing

How to Tweet, Friend, and Blog Your Way to Bigger BusinessIn this day and age, the two most common words on every retailer’s lips are social media. There’s a lot of talk out there, but are you truly taking advantage of the opportunities afforded by this technology? Research shows that consumers using these tools tend to be 25 and older (surprised?) and affluent—folks you literally can’t afford to ignore. With nearly 500 million users, Facebook is a logical starting point for many jewelers. But to truly succeed in online marketing, you need to leverage other outlets. Below are a few suggestions on how to get the mostout of them.Schechter ­suggests checking out ­Verragio ( and Samuelson’s Diamonds (—two sites that do it right.TwitterWhile Facebook is useful for informing current customers of the latest happenings (sales, new arrivals, in-sto

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