So You Wanna Buy a Ring?

Recently, a Canadian jeweler pal sent me a link to an appalling Web site called soyouwanna.com. Among other inaccuracies, this site suggested that consumers buy only from members of the American Gem Corporation—which I can only assume is an erroneous reference to the AGS and not to the firms by that name in Oak Park, Mich., or in Helena, Mont. It also suggested consumers toss around words like "point" and "VVS" to make a jeweler think they're educated, and stated bluntly that "jewelers LIE. They are like car salesmen without the free donuts." The site then instructs jewelry buyers to negotiate everything. Now, perhaps I'm a bit of a snob, but I think people who "wanna" buy a ring probably aren't too well educated to begin with and probably don't wish to become any better educated, so any arguments we'd make to such individuals would fall on deaf ears. But what if some perfectly nic
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out