So You Wanna Buy a Ring?

Recently, a Canadian jeweler pal sent me a link to an appalling Web site called Among other inaccuracies, this site suggested that consumers buy only from members of the American Gem Corporation—which I can only assume is an erroneous reference to the AGS and not to the firms by that name in Oak Park, Mich., or in Helena, Mont. It also suggested consumers toss around words like "point" and "VVS" to make a jeweler think they're educated, and stated bluntly that "jewelers LIE. They are like car salesmen without the free donuts." The site then instructs jewelry buyers to negotiate everything. Now, perhaps I'm a bit of a snob, but I think people who "wanna" buy a ring probably aren't too well educated to begin with and probably don't wish to become any better educated, so any arguments we'd make to such individuals would fall on deaf ears. But what if some perfectly nic

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