Smith Jewelers

Larry Smith is president of Smith Jewelers, a second-generation jewelry store in Danville, Calif., he runs with his brother Curtis. Smith’s parents founded the store—the first in Danville—in 1974, and over the years it enjoyed steady growth. In 1983, the owners doubled the store’s size, building a state-of-the-art jewelry repair shop and greatly expanding the store’s inventory. The store made the most aggressive move in its history in 1999, when it left its longtime space in a strip mall for a new freestanding store downtown. Smith Jewelers has seen its business grow dramatically ever since. Larry Smith provides some insight into his store’s success in this month’s “Five Questions.” What are your best sellers? Our best sellers are diamonds and custom makeup. Custom is a big part of our business in general. We do some original custom bridal, but more of t
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