Small Changes Can Yield Big Results

The title refers to studies that show the average person has an attention span of seven minutes, and the brain is limited to remembering only seven pieces of information at a time. By following a series of small, “seven-minute” steps that Lewis calls “micro-actions,” anyone can make major, positive changes, she maintains. Many of these micro-actions involve drawing up lists of daily goals and strategies for achieving them, as a blueprint to refer to and follow for the entire day. The book outlines a number of strategies and techniques important to any business person, such as how to discover your purpose and passion in life, how to align yourself with your purpose and passion through seven-minute ideas and micro-actions, how to overcome negative attitudes and circumstances and “choose” success, how to exceed customer expectations, how to build momentum into your business, a
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