Six Steps Toward World-Class Service

Today's business environment is increasingly complex and competitive because of globalization, new technology, product proliferation, brand erosion, market segmentation, consumer skepticism, and time poverty. These developments have rendered traditional business plans obsolete. For nearly every product or service, there are an overwhelming number of choices, leaving consumers confused. To stand out from your competitors, you must become known as the jewelry store in your market that provides world-class service. World-class service is the talk of many but the reality of few. When a company provides a client with superlative service, the experience often takes on the aura of legend as the client recounts it to others. It's the kind of publicity that can't be bought. What companies come to mind when you think of world-class service? What establishments do you patronize because their se

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