Silver: Lecil Henderson Wins Hoosier Hearts (and Wallets)



Mr. Henderson PresentsLecil Henderson doesn’t take no for an answer. Last year alone, he persuaded retailers to host 90 trunk shows for his Italian-made flexible jewels.His most recent convert is Gold Casters in Bloomington, Ind., a store that had recently picked up Henderson’s new silver and enamel line (starting retail: $450). Initially, owner Brad Lawrence balked at the designer’s suggestion: a midweek show in the blazing July heat. But it was tough to refuse Henderson’s offer: no outlay of cash. “Lecil expected nothing as far as expenses for travel, hotels, and meals,” says Lawrence.Then there were gift boxes for Gold Casters’ top clients: sturdy white cardboard boxes containing a Henderson Collection catalog, a handwritten note from the designer, and a tube of sugar cookies from a Charlotte, N.C., bakery (Henderson’s hometown). “The gift box was powerful,” says L
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