Persuading bead fans to buy more sophisticated pieces of silver requires a skillful way with words, say retail sales pros. Maneuver with discretion, pay attention to customers’ clothes, and never stop selling! Read the full story.
Photograph by Greg Sorensen. Styling by Brooke Magnaghi. Market editor: Jennifer Heebner; makeup by Rebecca Casciano for LVA Artists; hair by Gusléne Bubak; manicure by Joi Offutt; sweater: Kim Haller