Signet’s Path to Brilliance Keeps Hitting Bumps

Since she took over Signet Jewelers two years ago, CEO Gina Drosos has tirelessly promoted her “path to brilliance” transformation plan and its three prongs: customers first, a culture of agility and efficiency, and omnichannel. Yet two years into the planned three-year transformation, it is clear that the path to brilliance—or even just to greater stability—has proved tougher than expected: • In April, Signet laid off an unspecified number of employees at its Akron, Ohio, and Dallas home offices, after not enough workers took a voluntary buyout Signet offered in February. The company is closing a Dallas manufacturing facility, which will result in the loss of 100 jobs. • Also in April, The New York Times ­Magazine ran a 12,000-word cover story detailing allegations of sexual harassment and gender discrimination at Signet’s Sterling division that first surfaced in a now

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