Should You Have a Pop-Up Shop?

If you think pop-up shops are, well, popping up all over the place, you’re right. They’re short, they’re sweet, and, when done correctly, they make an impression long after they’ve left the building.When it comes to cooking up tantalizing consumer experiences, retailers of all stripes are embracing an old idea that, paired with technology, feels new again: the pop-up store. The concept of the temporary shop, which was born in the late 1990s in Los Angeles, is so popular it’s baked into the modern consumer experience—as ubiquitous as markdowns and email blasts. According to IBISWorld, the number of pop-up stores in the United States grew 16 percent from 2009 to 2013. What’s behind the pop-up boom? The format’s potential to reach new demographics sans serious investment may be its most obvious charm. But today’s retailers are also using ephemeral shops as labs for t

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out