Shopping for an Engagement Ring? Think Outside the (White Diamond) Box.



It’s often said that the bridal industry is evergreen. While the term generally is taken to mean perennially enduring, the colorful reference might be more literal than metaphorical in 2013. Although traditional white diamond engagement rings still make up a majority of the bridal jewelry sold in the United States, stores are seeing a shift toward unusual designs—in fancy color diamonds, gemstones, and unconventional silhouettes—that pave the way for creative sales pitches.At Marissa Collections in Naples, Fla., second marriages and a diverse ­clientele have allowed Jennifer McCurry to branch out in her engagement consultations. An interest in color has been steadily increasing, she says, whether in fancy color diamonds or vibrant gemstones. “Our buyers are often collectors, so they are educated and gravitate toward rare and unusual gems,” McCurry says. Every sales associate,
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out