Shopping Competitors: Not A Dirty Game

There still are jewelers across the country who go to work each day – and do their jobs exactly as they did them the day before. They unlock their doors, set out their wares, wait for customers to come in, “help” them if they do, close up shop, then go home to worry about whether tomorrow will be a better day or next year a better year. These jewelers live in their own small world. They don’t see how they fit into the big picture or what they can do to effect change in their circumstances. Today, there’s no room for such a do-nothing business life. With fierce competition from other jewelers and from other industries anxious to snatch up consumer dollars, you can’t afford to be complacent about who you are, what you offer and where you stand in your marketplace – not if you want a decent return on your investment and some worthy reward for the risks you undertake in runni

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