Shock and Awe

When bombs start to fall, people run for a shelter. In our industry, it seems that people are in the shelter, mentally, when there's still time to prevent the bombing. I recently attended the Rapaport-sponsored conference in New York. It seems to be the only occasion during the year when people gather to discuss diamond issues for a day. I expected fireworks. I got barely a fizzle. I did get shock and awe, but not the sort I expected. Not once was there a mention of De Beers or the DTC. It seems De Beers has marginalized itself. Supplier of Choice has faded to little more than an abusive application process every few years. The DTC cannot fulfill the original intent, which is to offer its clients the selections they need and want. The surcharge on sights, meant to finance expert marketing assistance, has become a cash handout to clients to support their internally developed marketing
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