She’s Unique Truly Is a Unique Jewelry Store in Alexandria, Va.

Video made an Internet star of jewelry retailer Katya AnanievaKatya Ananieva, co-owner of She’s Unique, a ­jewelry store in the quaint Old Town section of Alexandria, Va., experienced the power of viral videos long before she contemplated running a retail store. Through her 4-year-old lifestyle blog,, Ananieva connected regularly with her readers through style videos she produced and posted. “People are so visual nowadays, and it was just a natural way for me to engage readers,” recalls the retailer, who, with her mother, Sibilia, bought She’s Unique from its original owner two years ago. She’s now using video to capture and engage a devoted clientele for the boutique, which specializes in trend-driven ­jewelry from smaller brands such as Phyllis + Rosie ­Jewelry and Leah Alexandra. How-to videos are Ananieva’s forte, and a recent video on how to artfully

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