Shell Shocked: Diving Into the Modern-Day Pearl Industry

The freshwater revolution of the past decade has stirred debate over origin, nomenclature, and disclosure. The upside? Never a dull moment.When pop-culture icons Lady Gaga and the pearl-loving characters from Mad Men collide with today’s diverse pearl landscape, the result is a renewed consumer appreciation for the iridescent beauties. Retailers may not have trouble buying the product—there are plenty of pretty pearl ­jewels for sale—but when it comes to the background story (supplies, nomenclature, and trending styles), store owners may need a little assistance. To that end,?JCK has surveyed pearl authorities worldwide for a review of the most important facts to know now about selling pearls. ProvenanceIt’s imperative to know where a pearl is from, because producers’ reputations can often illuminate pearl qualities. Richard “Bo” ­Torrey, publisher of Pearl Worl

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