Companies that are successful with social media have two things in common: a dedication to their efforts and an understanding of their strengths. With Dell, the focus was online deals; for Zappos, customer service; at Starbucks, customer feedback led to in-store innovations; and for Internet sensation Blendtec, videos asking “Will it blend?” have generated online sales and attention.Identifying and leveraging strengths have led these worldwide brands to success, and a similar approach can work for you and your business. When you’re first assessing the array of social media opportunities, you’ll want to experiment with Facebook, Twitter, Pinterest, Instagram, and YouTube, as well as traditional digital tactics like email marketing and search engine optimization. However, instead of having a presence on every network out there, it will be more effective to target specific init