Secrets to Succession: Keeping the Family Business in the Family

Is the family jeweler going out of business?To many in the fine jewelry business, the hard-sell marketing language that appeared on the website of Oklahoma City’s Samuel Gordon Jewelers would have been unthinkable prior to the company’s January announcement that it had decided to shut its doors.“Deepest Discounts of the Sale! Up to 70% Off Storewide! Brand Name Liquidation! Going Out of Business.”“My stamina has been deteriorating,” says owner Gary Gordon, the third generation of his family to run the business. “I can’t work six days a week, and I come home exhausted. I made the decision it’s time.”Having serviced Oklahoma City jewelry lovers since 1904, Samuel Gordon Jewelers ranked among the highest-profile family-owned retail jewelry success stories of our generation. In 1990, Gary Gordon consolidated the company’s three existing stores into a single mammoth free

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