Seaworthy Styles

When you hear the term “nautical jewelry,” do you picture the usual suspects, such as leaping dolphins, shells, and starfish? Maybe it’s time to think about this category again and see what’s keeping it growing.Nautical and marine-theme jewelry is undergoing a reformation, say designers. It is no longer defined solely by traditional designs but is reaching out to include new, atypical motifs as well. It’s this variety that defines the universal appeal of nautical, a category in which few designs ever go out of style. The favorites keep on selling and the new motifs attract new customers, even in non-resort regions.There are essentially two audiences for nautical styles, say suppliers. The biggest share of the market, of course, is in warm-weather resorts where the emphasis is on sea, sun, and fun. These include all coastal regions, with strongest sales in Florida and the Caribb
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