Searching for Excellence in the Jewelry Industry

“Shoot all the men.” Tom Peters thinks that would be the fastest way to improve the jewelry industry, at least on the retail side. An odd thought coming from one of the very gender he suggests eliminating, but Peters isn't known for mincing words or sugarcoating his message. And his message to the jewelry industry is this: The shopping experience stinks, and it needs to change. While his solution was made in jest—he doesn't really advocate mass murder—his concern about the jewelry industry's future is anything but funny. And he's not alone. A number of outside observers, such as noted retail anthropologist Paco Underhill (See “America's Top Shopper Talks Jewelry,” p. 110), market analysts Doug Harrison and Jim Taylor (See “Aim Rich, Reach Everybody,” p. 93), and even comedian Joan Rivers (See “Can We Talk ... About Jewelry,” JCK, June 2006, p. 218), have made many

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