Scotch and Cigars Mingle With High-End Watches at Los Angeles Retailer Westime



8569 Sunset Blvd., West Hollywood, Calif.The Sunset Strip is home to celebrity haunts like Chateau Marmont, legendary rock clubs like Whisky a Go Go, and, as of late last year, the new flagship outlet of the high-end watch retailer Westime. “The exterior is inspired by Mel’s Diner next door,” Greg Simonian, fourth-generation president of Westime, says of the cantilevered building beside the midcentury-style eatery. Now Los Angeles shoppers can duck out of traffic, park in back (courtesy of a shared valet with Mel’s), and explore 6,600 square feet filled with the finest watches from around the world, from one-of-a-kind, high-end creations to more affordable timekeepers.A GALLERY-STYLE DISPLAYWestime gutted a former Club Monaco store, built a new staircase, and crafted angled walls, says Simonian, “to match the angles of the exterior.” It kept the polished concrete floors to
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