Scoring Points With Super Bowl Parties

Jewelers looking to clear out some inventory before Valentine's Day might borrow a page from the playbook of Sandra Brown, owner of Tena's Fine Jewelry & Gifts, in Elberton, Ga., who last year sold $50,000 during a Super Bowl sale. Super Bowl XLIV (that's 44 for non-Romans) will mark the third football-themed sale for Brown, who got the idea from the Independent Jewelers Organization's member Web site. Inventory a year old and jewelry that didn't sell during the holidays are fair game for the half-off sale, which takes place Super Bowl Sunday and lasts four to five hours. It can start as early as 11:00 a.m. and go till 4:00 or 5:00 p.m. “In recent years the Super Bowl begins in early evening, which gives people plenty of time to shop before kickoff,” Brown says. Ten sales temps join five full-timers the day of the sale. Brown displays discounted
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