Sales Tips from the Pros

Some of the best jewelry salespeople in the country congregated in central Florida recently to sell old inventory at the premiere of the Prestige Jewelers Vault Inventory Liquidation show. Held for three days in Orlando, Fla., in mid October 2004, a ballroom was packed with great deals for consumers and jewelers, many of whom "swapped" merchandise. The show also turned up the following terrific sales tips: Always under-promise and over-deliver. If you promise a piece for Tuesday, have it ready on Mon.Source: Weston Jewelers, Weston, Fla. Arrange pieces in sets so consumers can visualize pieces on themselves. This also makes it easier to up-sell items.Source: Moyer Fine Jewelers, Carmel, Ind. Never judge clients by their looks. Customers' purchases might surprise you.Source: Weston Jewelers, Weston, Fla. Know your customer. If

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