Running With Silver

For growth opportunities in the silver category, JCK sought the advice of those who know it best: manufacturersWith the price of gold expected to rise in the coming months, pundits are predicting that silver may be pulled up the price ladder with it. But Bob Glenn isn’t worried. As co-owner of the Cargo Hold in Charleston, S.C., a 39-year-old sterling silver jewelry manufacturing company, he’s spent decades perfecting the styles he sells—some for as little as $25 retail.“If this election is about the economy, then holiday sales will be about ­silver,” he says. “Higher-end silver designs can occupy that $200 to $800 price point now like gold did when it was lower.There is no doubt that silver has become a lot more valuable—both in real dollars and in its ability to fill a niche once occupied by its gilded counterpart. What’s more, the metal has become such a go-to materia

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