Romancing the Jewelry Shopper

Great love makes a good story (think Romeo and Juliet, Odysseus and Penelope, Lady and the Tramp), and fine jewelry frequently plays a role in making romantic relationships even sweeter. What romantic tale doesn't involve some sort of jewelry gift? From the Hollywood elite to the neighbor next door, love drives sales of many a diamond pendant, pair of earrings, strand of pearls, and every diamond engagement ring sold. Jewelers know a lot about love—it brings customers through their doors every day. Without love as the main motivator behind sales, most might not ever occur. To that end, JCK celebrates that powerful emotion and driving force in our business: love and romance. They are responsible for the sale of wedding bands, birthday bracelets, anniversary pendants and three-stone rings, push presents, “just because” gifts, and “get out of the doghouse”

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