Rising to the Occasion

Cathy Fleck, of Occasions Fine Jewelry, in Midland, Texas, squeezed as much promotional potential a jeweler could possibly get out of her sixth annual November Girl's Night Out party. It was not only a holiday get-together for women to complete wish lists but also a gold-buying event to benefit a local nonprofit clinic. Fleck has donated $5 for every completed wish list along with proceeds from watch battery replacements to the nonprofit Community Children's Clinic, on whose board her husband serves. But when CCC exceeded its 2009 budget because of increased demand for the Tamiflu drug and flu testing supplies, Fleck decided to add gold buying to her Girl's Night Out event to raise money for the clinic. The fall event not only got the clinic through a temporary budgetary problem but also came at an opportune time for Fleck to further promote her new gold buyin
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