Rio Tinto Launches ‘Customer Recognition’ Mark

Rio Tinto Diamonds, which sells diamonds for the Argyle, Diavik, and Murowa mines, has introduced the Select Diamantaire Mark for its customers to use in their marketing efforts. The use of the mark is entirely free, voluntary, and at the diamantaire's discretion, Rio Tinto says. The mark is comparable, says Jean-Marie Lieberherr, general manager of marketing, to the Diamond Trading Company's sightholder insignia. It's also one of a number of marks being introduced in recent years, including Canada Mark, the upcoming WFDB Mark from the World Federation of Diamond Bourses, and the DTC's own Forevermark. But what makes this mark different, Lieberherr says, is that it stands for Rio Tinto's core values of “integrity, transparency, and partnership.” “This gives our customer a tool to formally associate themselves with Rio Tinto,” Lieberherr says. “We want to communicate what
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out