Retailers on Next Season’s Investment-Worthy Jewelry Trends

Q: What jewelry trends will you be investing in for fall-winter 2015?

A: “We’re seeing a trend in bigger, bolder pieces, so we’re investing in big and bold and [also in] color, as well as in yellow gold and designs that feature a combination of yellow and white gold. We’ve really seen an increase in demand for large, rare exotic designs that you can wear every day but also wear for dressier occasions. It’s going to be a fantastic, fashion-forward fall and winter!”  
—SARA BETH BROWN PRENDEVILLE, owner, Brown & Co. Jewelers, Atlanta

“We’re only an hour out of Los Angeles…but people are low-key here about fashion trends. We don’t usually jump on the latest trends. Where we invest is in fashion shifts, which begin as trends but stick—like halo rings and now rose gold. The current trend of wide-open ‘H’ [shaped] rings is one we will wait on, but I know they will be all over in sterling silver and CZ at JCK Las Vegas!”
—DEBBIE FOX, owner, Fox Fine Jewelry, Ventura, Calif.

“We’re always looking for things that stand out and hit a reasonable price point. Last year it was Alex and Ani and John Hardy. This year we will be investing in similar fashion lines…under the $500 retail price point. We found Jorge Revilla a few years ago and continue to love his unique styling.”
—BOB WOOLSEY, owner, Jones Bros. Jewelers, Peoria, Ill.

“For bridal, even though pavé and diamond halos are still very popular, we’re seeing a trend toward people coming in and wanting something a little simpler, like a round diamond with baguettes on the side. So we’ll be stocking more simple styles alongside the halo/pavé rings. We’re also stocking up on layered diamond necklaces and lockets in yellow gold. We’ve been hearing ‘gold is back’ forever, but we’re just now seeing it come back in our area. So we’ll be investing in more gold fashion-type jewelry, too.”
—TREY BAILEY, co-owner, Bailey’s Fine Jewelry, Greenville, N.C. 

“Geometric-inspired jewelry, like offerings from Anita Ko, will continue to be a trend focus for us. Also, we will continue to invest in the resurgence of yellow gold jewelry and the rising popularity of rose gold.”
—CATHY TIVOL, owner, Tivol, Kansas City, Mo.

“We’re doing a lot of colored gemstones with unique faceting and cuts. The fantastic thing about using colored gems as focal points of our private-label collections is that it allows us to tap into what the fashion industry is dictating in regards to colors.”
—JORGE ADELER, owner, Adeler Jewelers, Great Falls, Va.

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