Retailer News

PROTOTYPE STORE MARKS 'REBIRTH' OF GORDON'S Gordon's Jewelers marked its 90th anniversary in June by presenting a new prototype store. The company says the event represents more than just a new look for its 360 stores. "This is the rebirth of Gordon's, a statement that it is going to be a jewelry store again," says Mary Forte, president of Gordon's, a division of Zale Corp., Irving, Tex., the nation's largest jewelry retailer. "This not only brings a whole new look that is elegant and appealing, but also upgrades Gordon's image and merchandise." The new look was unveiled officially at Gordon's top sales volume store in The Meadows Mall, just outside of Las Vegas, Nev. (At least 10 other Gordon's stores had already been remodeled.) Guests and officials at the official unveiling included Zale Chairman Robert DiNicola, Zale President Larry Pollock and dozens of officials from Gordon a

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