FINLAY UNLEASHES LEASING STRATEGY The industry leader continues to expand market share in the U.S. and Europe and is even opening its own outlets Finlay Enterprises Inc., NewYork, N.Y., the largest leased jewelry department operator in the U.S., is strengthening its dominance of the domestic market and expanding its opportunities overseas. Finlay's departments sell a broad selection of moderately priced jewelry. A typical Finlay department carries items retailing for $50 to $1,000, with an average of $150 per piece. Diamond merchandise accounts for about 19% of the total business. "We're a fine jewelry and accessory source," says Leslie A. Philip, executive vice president of merchandising. "We focus on fashion, value and excitement." Created in 1942, Finlay has grown significantly in the '90s. In 1990, it had 580 leased departments in the U.S. with sales of $368 million.