Retailer News

ZALE CORP. RENAMES HIGH-END STORES Zale Corp. has finished the conversion of its high-end jewelry chains to the Bailey, Banks & Biddle banner. The name change was completed in March when all 15 Corrigan’s and Sweeney’s fine jewelry stores in Texas were changed to Bailey, Banks & Biddle. There are 98 other Bailey, Banks and Biddle stores in 80 cities and towns across the United States, for a total of 112 nationwide. About 15% of Zale Corp.’s business is in Bailey, Banks & Biddle. Those stores average about $2.2 million each (double the amount of Zales Jewelers and Gordon’s Jewelers each). The move to remake Bailey, Banks & Biddle into a national chain for affluent consumers is the last phase of Zale Corp.’s revitalization, which began with Zales Jewelers in 1994 and continued with Gordon’s. According to Zale Corp. chairman Robert DiNicola, Bailey, Ban
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