Retail Jewelry: The Next Generation

Social media was just the start. Now it’s super-powered smartphones, mobile salespeople, digital influence, and, yes, good old-fashioned storytelling. Here’s a peek at what’s on the ever-evolving retail horizon. Twenty years ago, few would have guessed just how markedly technology would change the retail landscape. Social media has replaced sale flyers, mobile point-of-sale systems are usurping the cash wrap, and e-commerce is rapidly relegating the role of sharp-suited salesman to sideman.The good news is the more things change, the more they stay the same. Wade through the jungle of social media sites, iPad apps, and retail gadgetry and a simple truth remains: Coveted products, when coupled with savvy salesmanship and smart marketing, will always sell.To arm you as you navigate this new frontier, we’ve made some educated predictions—with the help of a few experts—about what

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