Retail Giants Woo Brides

Last year Tiffany attempted to entrench its status as bridal design leader with the launch of the new Lucida ring. Now two other international retailers are following suit, courting brides with modern designs and stylish brand names. Asprey & Garrard recently launched its Eternal Cut solitaire diamond engagement rings, and now Cartier is updating its bridal jewelry offerings. Cartier recently announced two new engagement rings that-like those by Tiffany and Asprey-aim to maximize the diamond's appearance by using classic designs with modern twists. Its first new creation, called simply a classic ring, has a band that narrows as it nears the diamond, which is held in place with four prongs-not unlike Tiffany's Lucida ring. Cartier also is offering a contemporary design that affords a view of the diamond's profile. Asprey & Garrard, meanwhile, is focusing on its Eternal Cut dia

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