Retail Experience Holds Key to Stanley’s Success

Since May 2002, Caroline Stanley has run her own company, Red Jewel Inc., a firm in Redondo Beach, Calif., that provides marketing, communications, and consulting to the industry. Her client list includes the Centurion Show and the Jewelers Vigilance Committee, as well as trade organizations, law firms, international consulting companies and designers, retailers, and manufacturers. In 2004, Stanley—a past co-president of the Los Angeles Chapter of the Women's Jewelry Association—created and chaired the Women in the Know committee for WJA, a full-day seminar of education and networking. Now in its second year, Women in the Know is growing exponentially. Stanley also is writing a book for consumers on wearing and caring for jewelry. Stanley traces much of her success to the solid retail education she acquired growing up in a jewelry family and working for 10 years in her family's j

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