Retail Details: Morgan Jewelers’ Owner/Delivery Guy Nate Morgan

A customer in need is Nate Morgan’s customer, indeed1. Can you describe your most memorable sale?Last year, close to Valentine’s Day, a customer called to let me know that someone broke into his car and stole all of the Valentine’s Day gifts he bought for his girlfriend, including a diamond necklace he purchased from one of our stores. I let him know that we could sell him a replacement at half the retail cost of the original. He was thrilled and made an appointment to see me a day or two later. When I arrived to meet the gentleman, I was greeted by a TV crew. The reporter told me that the customer had contacted the local news channel and told them about his unfortunate incident. The story was on the 6 p.m. and 10 p.m. broadcasts, and we received a lot of good feedback from people in our market. 2. How do you differentiate your store from the competition?We hire people who can su

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