Retail Details: Maddaloni Jewelers’ Lou Maddaloni



The watch man on Swiss tourbillons, Florida sushi, and Long Island guys’ nights out1. What’s your most memorable sale and why?A few months back, a client of mine expressed interest in buying a very special timepiece by Ulysse Nardin. So I arranged a visit to its U.S. head­quarters in Boca Raton, Fla. The customer suggested we fly down on his private jet. Then, Ulysse Nardin was nice enough to welcome us with a sushi lunch and a private viewing of their spectacular timepieces. It was during that visit that my client purchased a limited edition royal blue tourbillon set with round diamonds and blue baguette-cut sapphires for $400,000, as well as a few others.2. What’s the best idea you’ve come up with for your store?We recently instituted a watch collectors club that meets two to three times per year. At the meetings, we host a five-course dinner in the store—with tablecloths an
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