Restorative Jewelry Plating: A Smart Service Option for Retailers

A young woman leaves her local jewelry store filled with joy, her husband by her side. A warm, romantic scene to be sure—but this time, it's not quite what it seems. As the woman stops to open the box yet again, she stares, not at a gift, but at a gleaming brooch that once belonged to her great-grandmother—a brooch that languished in a dark attic until she rediscovered it. Remembering one local jeweler who advertised "restoration" services, she paid the store a visit. The jeweler there knew exactly what her antique needed and had the work finished in a week. Her delight at the beautifully restored brooch would keep her coming back to that little jewelry store for years to come. With a small investment and a little practice, any retail jeweler can become skilled at using electroplating to restore jewelry. Electroplating is a service that's easy to offer, it's something regular custo

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