Rembrandt Charms has selected consumer magazines Martha Stewart Living and Victoria -which have a combined circulation of 3,060,000-to launch a year-long national media campaign to promote retail jewelry stores through Rembrandt’s Web site.
The magazine advertisements feature a free charm promotion that invites readers to either visit Rembrandt Charms online or call the Charm Collection Consumer Hotline. Rembrandt then refers the consumer to the closest Rembrandt jewelers. Purchase of any Rembrandt products with a combined value of $100 or more will entitle the consumer to a free charm. The consumer mails receipt, name, and address to Rembrandt, which completes all promotion fulfillment.
The ad can be previewed by visiting Rembrandt’s Web site at www. rembrandtcharms.com.