Reinhold Jewelers

As one of the top jewelry retailers in Puerto Rico, Marie Helene Morrow, of Reinhold Jewelers, knows that her business is all about bringing jewelry to her clientele while maintaining close ties to the local community. For the past six years, Reinhold has sent its customers a lovingly crafted, self-produced holiday catalog with a Puerto Rican theme. “Although I wasn't born in Puerto Rico, I've lived here most of my adult life and feel that it's home,” Morrow says. “I love it for everything that it is.” Until recently, Morrow used a standard catalog produced by an outside company with a cover personalized to her store. However, she felt it wasn't distinctive enough, so she decided to produce it herself. “I always look for a topic that has to do with Puerto Rico—something we see every day that we don't notice due to the hustle and bustle of our lives,” Morrow says. Themes
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