Refresh Yourself: How to Give Your Brand An Extreme Makeover

Is your logo tired? Does your website look dated? Is it time to update your business with a more contemporary look and feel? Here’s our guide to reinventing your brand. Is New year, new you the ­motto you’re embracing in 2019? Reinvention can breathe new life into a brand identity, but it’s not to be undertaken ­lightly, especially in the fine ­jewelry space, where the weight of tradition can keep owners stuck in a rut. At the same time, change simply for its own sake isn’t enough. Retailers who have been there and branding experts who have worked with inventing and reinventing businesses inside and out (and online and off) have the advice you need. Modernize With Restraint Jennifer Gandia, co-owner of Greenwich St. Jew

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