Referral of Fortune: How Jewelers Can Thrive on Referral Business

With jewelry marketing, it’s what you know and who you knowMost retailers conduct their marketing based on a tried-and-true "shotgun approach." This usually involves bombarding various mass media with a variety of here-we-are-come-and-see-us messages in the hope that something sticks and gets people in the door.For the typical jewelry store, however, customers can come from anywhere, and a more effective opportunity needs to be cultivated. If you've never considered referral marketing, now is the time. Referral marketing is when other people speak to their customers on your behalf. It not on

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